Merchandise & Visual Campaign Design
Boosting merchandise visibility and customer buy-in through rapid concept design, expanded product offerings, and visual campaign assets
My Role
Brand & Product
Specialist
Scope
Product Concept Design
Visual Campaign
Vendor Coordination
Physical Product Design
Cross-Functional Partners
Manufacturing Vendors
Product Management
Procurement
Sales
Finance
Timeframe
2025
My Contribution
Product Concept Development
Created a wide range of merchandise concepts to expand the store’s offerings while maintaining brand consistency.
Vendor & Manufacturing Coordination
Worked with external vendors to adjust materials, colors, and specifications to ensure production feasibility and quality.
Rapid Iteration & Design Refinement
Delivered multiple design rounds within tight timelines, refining both aesthetic details and manufacturability.
Visual Campaign Design
Designed promotional graphics and campaign visuals to support merchandise launches, helping communicate the new product line across social media and marketing materials.
Visual Campagin
Plain
Word Doc.
→
TO
Promotional Campaign
Messy, Raw Text
Mobile, Banner, Poster
In 1 Week
Tripling audience reach within one month,
setting a new performance benchmark for the account
Selected Mobile Post Close-Up
Poster & Banner
My Approach
To transform raw promotional copy into a cohesive advertising campaign, I followed a structured design process that combined editorial judgment, visual storytelling, and iterative refinement.
1. Content Analysis
Review and interpret raw campaign copy to extract key messages, promotional intent, and supporting information. Break down unstructured text into meaningful content blocks that can be translated into a visual narrative.
2. Information Hierarchy
Organize content into a clear hierarchy that guides audience attention and message flow. Define titles, subtitles, and supporting text while prioritizing the most important information for effective communication.
3. Visual Narrative & Layout Planning
Translate the information hierarchy into a structured visual flow. Determine section order, emphasis, and pacing to highlight key messages and create a persuasive campaign narrative.
4. Visual Design & Composition
Design cohesive layouts using typography, imagery, and visual components. Apply consistent visual language while balancing clarity, visual appeal, and promotional intent.
5. Image Selection & Art Direction
Select supporting imagery from the brand asset library to reinforce messaging and visual tone. Ensure images align with product positioning and maintain visual consistency across the campaign.
6. Iteration & Cross-Functional Review
Refine layouts through multiple rounds of feedback and stakeholder validation. Adjust messaging, visuals, and composition to align with business goals, brand voice, and audience expectations.
7. Campaign Launch
Prepare and publish finalized campaign visuals on the official account, ensuring accuracy and quality.
More info coming soon...