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Assurant Pocket Geek (PG) App Integration

A seamless and accessible Android mobile app redesign that integrates Assurant's core features and services.

My Team

4 UI/UX Designers,

1 Project Manager

My Role

UI/UX Designer

Timeline

12 Weeks (2022)

Project Overview

What is our mission?

To redesign Assurant’s Pocket Geek mobile app by clustering core features and services using the user-centered design process, informed by user input and research.
 

  • How might we cluster Assurant Home, Mobile, Auto, Cloud, and Privacy into one
    coherent app?

  • Should we even cluster them in the first place?

What is our solution?

A stand-alone mobile app that unifies 4 Assurant core features - Home, Mobile, Auto, and Privacy - with re-envisioned information hierarchy based on thorough analysis of user feedback.

Who is our target audience?

Assurant PG is targeting 30-60-year-old Android users.

What is our impact?

Assurant considers our redesign as a potential solution model for PG mobile future development as they transition their "individual apps" to a coherent design. This major app adaptation strives to bring enhanced user experience to over 300 million PG customers world wide. 

Final Prototype 

Home page

Home page lets users navigate to different devices and community feeds. It is customized for users, allowing them to manage all their devices in one place.

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Device page

The device page displays all the details of a specific device, whether it's a home device, mobile device, or automobile.

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Claim page

The device page displays all the details of a specific device, whether it's a home device, mobile device, or automobile.

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Adapted to different user enrollment plans

New user

Regular user

Premium user

Prioritized promotions of different features and services available from PG

More customized Ads for locked features, providing feature exposure without intimidation

Ads showcasing upcoming features with completely unlocked tool page

More about our redesign process

Card Sorting

Semi-structured Interview

Why: To discern clustering patterns of different Assurant features that users would be comfortable with

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Method: 9 sessions of in 2 rounds, open and semi-open respectively

Why: To understand participants' motivations, expectations, habits, and other behavioral patterns

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Method: 4 sessions with a diverse group of participants we found via personal connection

Card Sorting Examples

We found answers to 2 questions

Q1: Should we even cluster all the individual apps in the first place?

A1: Users prefer a one-bundle app that group all traditional insurance-related services    together

Q2: How should we cluster the features?

A2: Users are likely to cluster features by product types (mobile, auto, etc.)

Therefore, we decided to cluster PG mobile, home, and auto together, while allowing users to access PG privacy (covering all device types) simultaneously. 

Defining the structure and the flow

Information Architecture

User Flow

My thoughts on this project

My team skillfully distributed tasks among members and effectively communicated with stakeholders, making this project experience incredibly satisfying. As a result, the Assurant team endorsed our clustering solution as their application's potential future step toward broader and more effective influence. 

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Along the way, I learned that managing risk is critical in a project because it wins time, resources, and flexibility for us - the design team - and our stakeholders while minimizing loss. My group encountered an unexpected loss of target participant suppliance for testing. Although missing current app users as our research participants became inevitable, we prepared for this risk by reaching out to other individuals who met our target criteria before the research at no cost from our stakeholders. By thorough planning, we continued our research without delay and completed the project before the deadline with the maximum validity we could achieve.

You have reached the end of this project.

Thank you for being interested in this project! Feel free to check out my other projects!

© 2021 by Aihang Jin

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